Case Study: A Night of Magic Raised $395,000 for IBD Research
Quick Summary
Client: McGill IBD Research Group & Montreal General Hospital Foundation
Event: Annual fundraising gala, 2024 edition branded A Night of Magic, held at Porsche Prestige
Date: November 21, 2024
Audience: 250+ donors, physicians, and community leaders
Entertainment: A handpicked team of five Montreal magicians and mentalists curated by Bao Magic
Result: Guests enjoyed unforgettable entertainment at A Night of Magic, which raised $395,000 in support of patient care and research for IBD clinics across Montreal hospitals
The Client and The Challenge
Each November, during Crohn’s and Colitis Awareness Month, the McGill IBD Research Group hosts a fundraising gala in partnership with the Montreal General Hospital Foundation (MGHF). For the 2024 edition, they wanted the event to live up to its theme, A Night of Magic, with entertainment that could engage donors, energize the room, and create a memorable atmosphere for an important cause.
The Solution
MGHF partnered with Bao Magic to design the entertainment for the evening. I curated a handpicked team of five magicians and mentalists, all based in Montreal, chosen not only for their skill but also for their professionalism and ability to create high impact experiences.
Magic was made the centerpiece of the night. All five performers mingled with guests during the cocktail dînatoire, ensuring that everyone had the chance to experience magic and mentalism up close. I also opened the speeches with a short stage act to set the tone for the evening.
The performances combined close-up mingling magic with personal mentalism acts, making the experience deeply interactive and tailored to each group of guests.
The Results
The gala was a remarkable success, raising $395,000 in support of patient care and research at IBD clinics across Montreal hospitals.
While the fundraising was driven by the generosity of donors, Bao Magic helped ensure that the evening itself was vibrant, memorable, and filled with wonder. Guests responded with laughter, gasps, and cheers throughout the night, and the organizers summed it up best in their feedback:
★★★★★
We used Bao Magic’s services for one of our events and our guests loved it. Professional, fun, and flexible, it was a real pleasure working with this team, especially with Bao, a true professional from start to finish. Thank you!
– Montreal General Hospital Foundation
The Takeaway
Magic creates shared moments of awe that stay with people long after the event ends. For A Night of Magic, our performances brought wonder, laughter, and connection that perfectly complemented the evening’s fundraising mission. By weaving interactive magic throughout the night, we helped turn an already meaningful gala into an unforgettable celebration.
Ready to Elevate Your Event?
Whether it is a gala, fundraiser, or corporate celebration, Bao Magic delivers curated magic and mentalism that enhances the guest experience and makes your event unforgettable.
